Radisson Rewards Transforms Travel Loyalty With Expanded Partnerships In Europe, Middle East, And Asia

Radisson Rewards Transforms Travel Loyalty With Expanded Partnerships In Europe, Middle East, And Asia

Radisson Rewards Transforms Travel Loyalty With Expanded Partnerships In Europe, Middle East, And Asia

Radisson Hotel Group’s Radisson Rewards program has become one of the fastest-growing loyalty programs, boasting over 27 million members. As part of its strategy for continued growth, Radisson Rewards has revamped its program and added additional partnerships in banking, travel, and lifestyle sectors for members to earn and redeem points. These partnerships have also improved the customer experience. With the program’s strengthened focus in the UK, Europe, the Middle East, and Asia, there are more opportunities to earn points and redeem rewards in more cities than ever before.

Wider Reach Through New Financial Partnerships

The success of Radisson Rewards has been built on the solid partnerships they have created with banking systems worldwide. Rapid growth for the program was seen in strengthening their banking partnerships in 2025 in developing markets such as Saudi Arabia, the UAE, and India. New partnerships with banks in these regions allow banking customers the ability to convert their banking loyalty points into Radisson Rewards points.

Radisson’s is expanding into the middle east tiering with all Rajhi Bank, the largest bank in Saudi Arabia. This makes turning your bank loyalty points into Radisson reward points easy. Plus, customers earn bank reward points and Radisson reward points. Radisson has also boosted collaboration with HSBC in the UAE and Qatar.

The rapid expansion of the Radisson Hotel Group in India has been commended with new partnerships with HDFC and Axis Bank. This collaboration provided Indian customers with easy access to the Radisson rewards, points conversion, and travel perks.

A New Lifestyle Rewards Experience

It’s no longer just about earning points for hotel stays. To give customers the ability to earn points for activities other than hotel stays, Radisson Rewards has created an entire lifestyle ecosystem. With the new Radisson Rewards Shop, customers can earn points while shopping with popular retailers (e.g., Fnac, Sephora, Adidas, Nike, Apple, Samsung). Customers can now use the Radisson Rewards program when shopping, giving more people the opportunity to earn points.

Keeping Radisson Rewards present in customers’ daily activities gives the desired outcome of creating loyalty. Customers now earn points on products without having to change their buying habits, creating a better experience with the program. The Shop is currently available in the UK, US, India, Spain, France, Italy, and Germany, with plans to continue its growth. Adding new brands and products will continue to improve the experience.

How Radisson Rewards Strengthens Travel Experiences with GetYourGuide

Radisson Rewards has improved its travel offerings by partnering with GetYourGuide, a prominent travel tours, activities, and attractions booking platform. This extended partnership offers Radisson Rewards members the ability to earn travel points on tours and experiences booked with GetYourGuide. This means members can earn travel points for even more activities.

This new partnership is part of Radisson Rewards’ commitment to improving travel experiences. This new partnership with GetYourGuide presents members with new ways to use travel rewards. Whether it be to travel to a new place, explore a different culture, and/or experience exciting, different foods, Radisson Rewards Members can travel and earn travel rewards for some of the most enjoyable experiences.

Travelers can earn rewards points for a variety of GetYourGuide activities, tours, events, sites, and more.

Program Simplification

A fast tier progression is intended to offer members quicker access to new tier benefits, rewards, and perks. This is why many members of Radisson Rewards enjoy travel perks and bonuses, travel rewards, and travel experiences more than once a year, even if they join the program mid-tier. Radisson Rewards is specialized with fast tier and mid-tier travel offerings.

To travel is to experience new and exciting things. Radisson Rewards and GetYourGuide make it easier and more enjoyable to engage in new, exciting activities, while earning travel rewards. Due to the fast tier progression improvement, plus the dynamic redemption choices, Radisson Rewards members have the flexibility of being able to use their points for non-hotel stay options. This further enriches members’ Radisson Rewards experience, and further extends the Plug and Play ecosystem for Travel and Lifestyle partners. Here, members can use points to either spend on luxurious resort stays or buy daily-use items through the Radisson Rewards Shop.

Driving Member Engagement and Brand Loyalty

The new partnerships further solidify Radisson Hotel Group’s dedication to enhancing the guest experience and building brand loyalty. Radisson Rewards has evolved past the standard hotel loyalty programs. With partnerships and collaborations with top brands and companies in banking, travel, and retail, Radisson Rewards provides members with a much more integrated experience. Members can earn and redeem points across all facets of their daily lives.

Ana Martinez de Velasco, Global Director of Radisson Rewards, noted that there are positive new strategies for the program. Radisson Rewards provides members with new ways to earn and spend rewards and stay engaged to reward loyalty. The new partnerships are designed to give members value by earning and spending rewards for services and products.

What Does the Future Hold for Radisson Rewards?

As Radisson Hotel Group’s portfolio continues to grow with 1,600 hotels across 100 countries, Radisson Rewards will grow alongside it. As new hotels open, the loyalty program will be an asset to new and existing customers to drive loyalty and engagement with the brand.

With new and existing partnerships, Radisson Rewards is committed to new and existing bank, lifestyle, and travel partnerships to remain flexible with members. Members will have access to new earning and spending opportunities that are engaging and valuable.

Conclusion

Radisson Rewards keeps coming up with new ideas and ways for its 27 million members to earn and redeem points in a fun way. By partnering with new banks, lifestyle companies, and travel service providers, Radisson Rewards has become one of the most flexible and easy-to-use loyalty programs in the field of hospitality. As Radisson Hotel Group continues to expand to new markets, Radisson Rewards will be a significant part of this new expansion to offer members more opportunities to interact and be more engaged.

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