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Feb
Greece Becomes the Vanguard of Europe’s New “Tourism Dispersion” Trend, Research Shows
Greece Becomes the Vanguard of Europe’s New “Tourism Dispersion” Trend, Research Shows For decades, the story of Greek tourism was written in the shadows of the Parthenon and the white-washed cliffs of Santorini during the scorching months of July and August. But according to groundbreaking new research, that narrative is undergoing a radical transformation. Greece has emerged as a primary “driver” of what experts call tourism dispersion—a sophisticated shift where travelers are no longer just flocking to the usual suspects at the usual times, but are instead discovering the soul of the...