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Mar
Thailand’s Bold Strategy to Revolutionize Tourism: Value Over Volume Approach Promises Sustainable Growth and Unforgettable Experiences!
Thailand’s Bold Strategy to Revolutionize Tourism: Value Over Volume Approach Promises Sustainable Growth and Unforgettable Experiences! The Tourism Authority of Thailand (TAT) has unveiled its strategic vision for the coming decade at the ITB Berlin 2026, the world’s leading travel trade fair. The event, held on March 4, 2026, gathered international media, global trade partners, and key stakeholders to discuss Thailand’s Value over Volume approach, which aims to double tourism revenue while promoting sustainable growth. This strategic direction will prioritize high-quality, meaningful travel experiences over sheer visitor numbers, with an eye...