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Mar
How Brazil Is Revolutionizing Wellness Tourism: Embratur’s New Campaign to Attract European Travelers with Unique Cultural and Nature Experiences
How Brazil Is Revolutionizing Wellness Tourism: Embratur’s New Campaign to Attract European Travelers with Unique Cultural and Nature Experiences In a strategic move to position Brazil as a premier destination for wellness and self-discovery, Embratur has launched a new marketing campaign aimed at attracting European tourists. This campaign, which was unveiled at the Lisbon Travel Market (BTL 2026), runs from February 26 to March 26, 2026, and highlights Brazil’s diverse array of natural landscapes and cultural experiences that are perfect for renewal and well-being. The initiative, led by Embratur in collaboration with...