22
Feb
Record-Breaking Florida Tourism: Domestic Travel Surges as Canadian Visitors Drop 15%
Record-Breaking Florida Tourism: Domestic Travel Surges as Canadian Visitors Drop 15% Florida has long been the “Gold Standard” for American vacations, and 2025 cemented that reputation. The preliminary estimate of 143.3 million total visitors represents a 0.2% increase over the previous record set in 2024. This growth was driven almost entirely by the “home crowd.” The Power of the Domestic Traveler Domestic visitors—Americans traveling from other states—accounted for a staggering 91.5% of all Florida tourism in 2025. Roughly 131.1 million Americans packed their bags for Florida’s beaches, theme parks, and springs last year. This 0.3% increase in domestic travel provided the necessary cushion...