5
Mar
China’s Tourism Boom Unveiled at ITB Berlin 2026 as AI, Culture and Wellness Redefine Travel
China’s Tourism Boom Unveiled at ITB Berlin 2026 as AI, Culture and Wellness Redefine Travel The global travel industry turned its attention toward China at ITB Berlin 2026 as representatives from the World Tourism Cities Federation (WTCF) visited the HonTrip exhibition booth to discuss the powerful transformation underway in China’s tourism sector. The meeting quickly evolved into a high-level exchange about how China’s tourism market is moving beyond rapid growth toward a more sophisticated model focused on technology, cultural immersion and personalised travel experiences. This discussion took place at the world’s largest...