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Feb
The Rise of Intentional Travel: Marriott Bonvoy’s Vision for Meaningful Experiences in 2026
The Rise of Intentional Travel: Marriott Bonvoy’s Vision for Meaningful Experiences in 2026 For years, the hospitality industry was measured by the thread count of the sheets and the speed of the room service. But the traveler of 2026 is different. They are part of a growing movement of “Intentional Travelers”—individuals who seek depth, cultural immersion, and a tangible way to give back. Recognizing this shift, Marriott Bonvoy has enhanced its “Good Travel” program, turning hotel stays into catalysts for local change. From the turquoise lagoons of the Maldives to the bustling...