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Customer Data Platform

19 Feb

Data Integration Solutions Can Now Improve Hotel Loyalty and Revenue in Global Hospitality Markets, Including the US and Europe

Data Integration Solutions Can Now Improve Hotel Loyalty and Revenue in Global Hospitality Markets, Including the US and Europe According to a new report released by Ireckonu, a renowned hospitality middleware and Customer Data Platform (CDP) solutions company, the hospitality industry faces a major challenge as hotel chains are missing out on 20% of guest engagement opportunities due to fragmented and siloed data. The report has uncovered a massive gap in the management of guest data, which has serious implications for hotels in major tourist hubs like the United States, the...