20
Feb
Strategic Tourism Evolution: How Greece is Reimagining Travel for the French and Israeli Markets in 2025
Strategic Tourism Evolution: How Greece is Reimagining Travel for the French and Israeli Markets in 2025 The promotional landscape of Greece is undergoing a significant transformation right now. Under the leadership of the Greek National Tourism Organisation (GNTO), a series of sophisticated marketing initiatives have been approved to strengthen the country’s position in two of its most important source markets, France and Israel. This shift is characterised by a move away from traditional “sun and sea” advertising and towards multi-thematic, year-round experiences. It is understood that the primary goal of these...