12
Feb
Greece Unveils its Tourism Strategy Focuses on Sustainable Growth, Market Diversification, and Year-Round Tourism to Drive Regional Development and Global Impact
Greece Unveils its Tourism Strategy Focuses on Sustainable Growth, Market Diversification, and Year-Round Tourism to Drive Regional Development and Global Impact Following record-breaking years for tourism arrivals and revenues, Greece is now targeting new tourism growth in 2026. The country’s tourism strategy has shifted to qualitative growth, market diversification, and development. All of this is geared towards not only expanding tourism numbers, but also to ensuring the benefits of tourism are shared across the country. In her speech welcoming Greek hoteliers to Athens, tourism minister Olga Kefalogianni stressed that building on the...