Greek Tourism Confederation

Strategic Expansion in Greek Tourism Driven by Rapidly Emerging Indian and Chinese Markets

Strategic Expansion in Greek Tourism Driven by Rapidly Emerging Indian and Chinese Markets The landscape of international travel is currently being reshaped by the emergence of India and China as the most dynamic sources of long-haul tourism growth for the Hellenic Republic. Over the next twelve months, a gradual but significant shift in the country’s tourism geography is expected to be observed. While traditional markets like the United States, Canada, and Australia continue to provide a stable foundation for inbound demand, a new momentum is being built across the Asian continent....