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Feb
Sri Lanka’s Bold New Campaign Targets Wealthy Tourists – Will This Transform the Island’s Tourism Industry Forever?
Sri Lanka’s Bold New Campaign Targets Wealthy Tourists – Will This Transform the Island’s Tourism Industry Forever? Sri Lanka has embarked on an ambitious initiative to shift its tourism strategy, focusing on attracting high-yielding tourists rather than merely increasing the number of arrivals. With a budget allocation of Rs. 2 billion, the government is launching an interim digital and public relations campaign aimed at sustaining the momentum of growing tourism in the country. This campaign, which is set to run during the traditional off-peak season beginning in April, will target key...