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Feb
The Strategic Transformation of India’s Hospitality and Travel Sectors Through Cricket Tourism
The Strategic Transformation of India’s Hospitality and Travel Sectors Through Cricket Tourism Cricket tourism is currently observed as a primary catalyst for the unprecedented expansion of the travel industry within the Indian subcontinent. A significant shift in consumer behavior has been documented, where the passion for international sports is seamlessly integrated with the exploration of diverse destinations. As major tournaments are hosted across various cities, a robust economic surge is experienced by the hospitality sector, driven by the immense popularity of cricket in India. The Phenomenon of Sports-Driven Mobility The traditional landscape of...