23
Feb
From Solo Seniors to Group‑Tour Gen Z: Why Every Traveller Is Racing to Europe in 2026
From Solo Seniors to Group‑Tour Gen Z: Why Every Traveller Is Racing to Europe in 2026 In the wake of changing tourism dynamics across Europe, a new wave of social media influencers is paving the way for the silver generation. Granfluencers, or influencers over the age of 60, are rapidly emerging as a powerful marketing force. Research from the University of Queensland has highlighted the impact of these age-defying icons on consumer behaviour, particularly among older tourists. Granfluencers are proving to be key players in connecting with seniors seeking to redefine...