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Feb
Oman: How the New Omani Tourism Experiences Platform is Transforming the Sultanate’s Global Appeal
Oman: How the New Omani Tourism Experiences Platform is Transforming the Sultanate’s Global Appeal The Sultanate of Oman is rewriting the Middle East’s traditional luxury travel narrative. The Ministry of Heritage and Tourism has launched a groundbreaking initiative aimed at diversifying the country’s appeal. This strategy is specifically designed to revitalise tourism activities in all governorates, with a primary emphasis on the promotion of authentic local encounters and strong support for community-based tourism. A Digital Gateway to Authenticity The rollout of the Omani Tourism Experiences Platform was recently announced by the Ministry, representing...