6
Feb
Unlocking the Drakenstein: Why the Riddle Rally is Redefining Adventure in the Cape Winelands
Unlocking the Drakenstein: Why the Riddle Rally is Redefining Adventure in the Cape Winelands A novel approach to visitor engagement is transforming the Drakenstein region’s majestic landscapes. While the Western Cape continues to experience record-breaking tourism numbers this season, a trend has emerged in which the majority of visitors remain tied to well-established commercial hubs. To counteract this, a high-stakes game of discovery has been developed to entice explorers away from the predictable and towards the profound. The Riddle Rally Paarl-Wellington was created to serve as a catalyst for this change. By...