16
Feb
Dubai’s Rove Hotels Enters Egypt: New Sheikh Zayed City Property to Redefine Mid-Scale Luxury near the Pyramids
Dubai’s Rove Hotels Enters Egypt: New Sheikh Zayed City Property to Redefine Mid-Scale Luxury near the Pyramids The official entry of the UAE-born lifestyle brand, Rove Hotels, into the Egyptian market has significantly reshaped the North African hospitality landscape. The brand, a joint venture between Emaar Properties and Dubai Holding, and the El Sayyad Group have signed a strategic partnership agreement. This historic agreement, signed through El Sayyad for Hotels & Resorts, commemorates the establishment of Rove Sheikh Zayed City. The move is regarded as a watershed moment in the brand’s...