21
Feb
Yiwu’s Spring Festival Gala Boosts Cultural Tourism with 2.6 Million Visitors and 2.4 Billion Yuan Revenue – A New Year to Remember!
Yiwu’s Spring Festival Gala Boosts Cultural Tourism with 2.6 Million Visitors and 2.4 Billion Yuan Revenue – A New Year to Remember! Yiwu, a vibrant city in Zhejiang, China, has emerged as a beacon of cultural tourism following its spotlight at the 2026 Spring Festival Gala. The city’s stunning debut as a sub-venue at the gala has not only captured the world’s attention but also transformed fleeting on-screen brilliance into a lasting, tangible New Year experience. This cultural renaissance is now translating into a booming tourism market, drawing millions of visitors...