11
Feb
The Great European Dispersal: Why Overseas Travellers are Ditching Hotspots for Hidden Gems in 2026
The Great European Dispersal: Why Overseas Travellers are Ditching Hotspots for Hidden Gems in 2026 For decades, the “Grand Tour” of Europe meant a predictable loop: London, Paris, Rome, and perhaps a sun-drenched stop in Barcelona. But in 2026, the script has been flipped. A landmark study presented by Mabrian and The Data Appeal Company at the European Travel Commission (ETC) annual meeting reveals a profound shift in how intercontinental travellers view the continent. The era of “over-tourism” at major landmarks is giving way to the “Great Dispersal,” as visitors from the US, Australia, and Asia trade crowded...