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Travel Trade Show Resilience

7 Mar

ITB Berlin 2026 Draws Nearly 97,000 Visitors and Showcases Global Travel Industry Dialogue, Resilience and Cooperation at Its 60th Anniversary Edition

ITB Berlin 2026 Draws Nearly 97,000 Visitors and Showcases Global Travel Industry Dialogue, Resilience and Cooperation at Its 60th Anniversary Edition ITB Berlin 2026 reaffirmed its role as the leading global tourism trade show, attracting nearly 97,000 visitors and 5,601 exhibitors from 166 countries to Messe Berlin from 3–5 March 2026, despite geopolitical challenges that affected international travel. The event celebrated its 60th anniversary by serving as a central platform for industry dialogue, resilience, and international cooperation in a rapidly evolving travel landscape. The official press team from ITB Berlin highlighted the...