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Feb
Could the World Cup and Winter Olympics Be Marriott’s Secret to Unbelievable Growth in 2026?
Could the World Cup and Winter Olympics Be Marriott’s Secret to Unbelievable Growth in 2026? In 2026, Marriott International is set to see a substantial boost in its business due to an array of global sporting events, concerts, and other major experiences. The World Cup alone is expected to contribute between $55 million to $65 million in hotel booking fees, marking a strong start to what is anticipated to be a banner year for event tourism. This surge is part of a growing trend where major events have become a steady...