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Feb
Yiwu Transforms from Spring Festival Gala Spotlight to Travel Hotspot: How China’s Small Commodities Capital Became the Unlikely Tourism Giant of 2026
Yiwu Transforms from Spring Festival Gala Spotlight to Travel Hotspot: How China’s Small Commodities Capital Became the Unlikely Tourism Giant of 2026 Imagine a city that gets the chance of a lifetime to showcase its culture on one of the most-watched events in the world — the Spring Festival Gala. For Yiwu, this chance came in 2026, and it didn’t just ride the wave of attention. Instead, it harnessed that fleeting moment into a sustained tourism boom that is changing the landscape of travel in China. Yiwu, known globally as the “World...