Faranda Hotels & Resorts Accelerates Expansion with 6 New Openings Across Latin America in 2026, Aiming for a Hundred Hotels by 2030: Everything You Need to Know

Faranda Hotels & Resorts Accelerates Expansion with 6 New Openings Across Latin America in 2026, Aiming for a Hundred Hotels by 2030: Everything You Need to Know

Faranda Hotels & Resorts Accelerates Expansion with 6 New Openings Across Latin America in 2026, Aiming for a Hundred Hotels by 2030: Everything You Need to Know

Faranda Hotels & Resorts has announced its plans for the 2026 opening of its first six new properties, including new establishments in Central and South America. This new opening will move Faranda closer to its goal of 100 properties by the end of 2030. Currently managing 45 properties, Faranda has over 4,500 rooms and has invested in high-growth potential regions for business and travel. In the case of new branches slated for Bogotá, Santo Domingo, and Panama City, urban tourism is a key focus. The branches slated to open in 2026 are located in Bogotá, Santo Domingo, and Panama City, with nearly 500 new rooms, which in turn will increase the Faranda Group’s capacity to serve guests and employees.

Business Model Diversification with International Franchises

In planning for the future and in an effort to consolidate its multi-brand strategy, Faranda Hotels & Resorts has decided to become an international franchise operator. In 2026, it will become a franchisee of Wyndham Hotels & Resorts, adding hotels to its portfolio, which, in addition to Marriott International and Choice Hotels, will further enhance Faranda’s flexibility and adaptability to become a comprehensive hotel operator with a multitude of options under different brands.

Faranda’s diverse options will help increase requests for premium lodging in the most active cities in Latin America. The company has strong corporate and tourist centers, giving it the ability to exploit the growing travel industry in the area.

Dominance in Cartagena’s Competitive Landscape

Faranda’s expansion is not limited to new frontiers. The company is further consolidating its position in the established market of Cartagena, where it operates more than ten hotels. For Faranda, Cartagena continues to be a critical building block, and the company has been plowing resources into the market.

During the second half of 2025, the company will unveil three new properties in Cartagena: The Faranda Collection Cartagena, a part of Radisson Individuals, the Palacio del Agua by Faranda Boutique, and Casa Bianca by Faranda Boutique. With over 800 rooms in prime, diverse, and strategic locations, such as the city’s Historic Center and Getsemaní, Faranda continues to lead tourism in the Caribbean.

Increasing Portfolio with Strong Global Partnerships

New openings signal commitment to 2030 goals. New partnerships with international brands position Faranda Hotels & Resorts to become one of the dominant players in the global hospitality market.

By entering key metropolitan areas with high demand for premium hospitality, Faranda is poised to gain significant operational and financial market share. The value created supports Faranda’s ability to sustain re-investment in quality services across multiple brands.

Faranda Hotels & Resorts Leading Latin America

The years leading up to 2026 will bring rapid development for Faranda Hotels & Resorts and its position as one of the largest hotel chains in Latin America. Expansion across Colombia, Panama, and the Dominican Republic is a strategic focus for the company in its aim to solidify its market share in the region. The target of 100 hotels by 2030 sets Faranda’s growth to be even more accelerated in the years to come. With the growth of the company, travelers and investors have more options, especially in expanding urban areas.

Faranda Hotels & Resorts is committed to strategic growth in Latin America, focusing on high-demand urban markets like Bogotá, Santo Domingo, and Panama City. By diversifying its portfolio with Wyndham Hotels & Resorts, Marriott International, and Choice Hotels, the company enhances its ability to cater to both business and leisure travelers. The planned openings will contribute to the group’s regional dominance, particularly in emerging markets. As Faranda continues to expand its presence in Cartagena and other key cities, it solidifies its position as a leading player in the hospitality industry, preparing for accelerated growth towards its 2030 goal.

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