InterContinental Hotels Group Introduces Noted Collection, A Bold Step to Redefine Upscale Hospitality with Over 150 Properties Joining the Network by 2036

InterContinental Hotels Group Introduces Noted Collection, A Bold Step to Redefine Upscale Hospitality with Over 150 Properties Joining the Network by 2036

InterContinental Hotels Group Introduces Noted Collection, A Bold Step to Redefine Upscale Hospitality with Over 150 Properties Joining the Network by 2036

InterContinental Hotels Group (IHG) is taking a bold leap to reshape upscale hospitality with the launch of the Noted Collection, aiming to add over 150 properties to its network by 2036. This strategic move is designed to cater to a growing demand for unique, premium travel experiences that emphasize distinctive design and personalized service, setting a new standard in luxury hospitality.

InterContinental Hotels Group PLC (IHG) has unveiled its new premium brand, Noted Collection, marking an exciting addition to its portfolio. Initial conversations are already taking place with multiple hotel owners, including those with substantial portfolios, to explore opportunities for integrating properties into IHG’s global network.

Targeting primarily upscale to upper-upscale conversions, Noted Collection is designed to elevate the performance of distinctive, high-quality hotels, offering guests a broader range of exceptional destinations worldwide. With 2.3 million independent hotel rooms in these categories, many could greatly benefit from joining IHG’s robust infrastructure, which boasts advanced revenue management, cutting-edge distribution and technology, as well as access to over 160 million IHG One Rewards members. IHG anticipates welcoming more than 150 Noted Collection properties worldwide within the next ten years.

Elie Maalouf, Chief Executive Officer, IHG Hotels & Resorts, said: “We’re very excited to bring Noted Collection to market, which complements our existing premium brands and builds on the success of Vignette Collection in Luxury & Lifestyle and our fast-growing conversion brands like voco and Garner. There is strong appetite from owners of high-quality, one-of- a-kind hotels ready to join the power of our platforms and expertise, and Noted Collection offers them a distinctive and attractive brand with a gateway to stronger performance.

Last year we acquired urban lifestyle brand Ruby for must-visit city break destinations, and Noted Collection’s arrival underlines our continued commitment to invest in a powerful premium portfolio that meets evolving guest and hotel owner needs. Noted Collection will allow guests around the world to enjoy even more choice and new experiences with the trust of True Hospitality that comes with every stay at an IHG hotel.”

IHG has introduced its 21st brand and the 11th addition in just as many years, Noted Collection. Positioned within IHG’s premium portfolio, Noted Collection will stand alongside Crowne Plaza, voco, and Ruby, while complementing the company’s luxurious and lifestyle offerings, such as Hotel Indigo and Vignette Collection. The collection will expand globally, with its debut beginning in the diverse regions of Europe, the Middle East, Asia, and Africa (EMEAA).

Noted Collection is a carefully curated selection of unique, one-of-a-kind hotels, each showcasing its own individual perspective, experiences, and conversations. Three defining elements ensure that each guest experience is truly remarkable:

Remarkable Stays: Every hotel within Noted Collection is handpicked for its distinctive story, bold design, and uniqueness, creating a global portfolio brimming with intrigue. Whether it’s a historic landmark or a modern gem, each property contributes its own narrative to the collection.

The Edit: Guest experiences are crafted through a thoughtfully curated lens. From signature cocktails and local dishes to unique rituals and soundscapes, each moment surprises and connects visitors to the local culture. The food and beverage offerings are intentionally designed, with each element telling a story and encouraging exploration.

Conversation Starters: The hospitality experience fosters authentic connections. Service is attentive yet relaxed, blending IHG’s signature True Hospitality with a conversational, personalized approach. From handwritten notes to curated artifacts and local programming, every thoughtful detail enhances the guest’s stay and leaves a lasting impression.

InterContinental Hotels Group (IHG) is reshaping the upscale hospitality landscape with the introduction of the Noted Collection. By 2036, over 150 properties will join this exclusive network, offering unique, high-end travel experiences. This bold move aims to meet the increasing demand for distinctive, luxury accommodations that prioritize personalized service and exceptional design.

For hotel owners, Noted Collection presents an exclusive opportunity to join a select group of distinctive hotels in sought-after urban and resort destinations, while preserving their individual character and identity. Additionally, owners gain immediate access to IHG’s robust global network, loyalty programs, and enterprise resources, enhancing their brand’s reach and success.

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