Mexico Joins Canada, US, Saudi Arabia, Qatar, UAE, France, Italy, Spain and the UK at ITB Berlin 2026 in Germany, Celebrating 60 Years of Shaping the Future of Tourism, Technology and Sustainability

Mexico Joins Canada, US, Saudi Arabia, Qatar, UAE, France, Italy, Spain and the UK at ITB Berlin 2026 in Germany, Celebrating 60 Years of Shaping the Future of Tourism, Technology and Sustainability

As ITB Berlin 2026 marks its 60th anniversary from 3 to 5 March 2026, Mexico stands alongside global tourism giants like Canada, US, Saudi Arabia, Qatar, UAE, Oman, France, Italy, Spain and more, playing a pivotal role in shaping the future of tourism, technology, and sustainability. The event will highlight the innovations and sustainable practices driving the tourism sector forward, with these leading nations presenting their cutting-edge solutions for AI-driven travel experiences, eco-friendly tourism models, and smart tourism technologies. ITB Berlin 2026 promises to be a transformative platform where countries unite to address the biggest challenges and opportunities facing the global travel industry, paving the way for a responsible, future-focused tourism model.

From showcasing cutting-edge AI innovations to addressing sustainable tourism practices and responsible travel, ITB Berlin 2026 promises to be a transformative event that will shape the future of the travel industry for years to come. As a global B2B event, ITB Berlin remains the ultimate platform where the travel ecosystem converges—destination marketers, tour operators, technology innovators, sustainability experts, and government officials will all come together to discuss the key challenges and opportunities facing the tourism industry.

The ITB Berlin Legacy: 60 Years of Shaping the Travel Industry

Since its founding, ITB Berlin has held its position as the world’s leading travel trade show. Its first edition in 1966, with 17 exhibitors and just over 1,000 visitors, has now grown to become the most important tourism event globally, attracting more than 10,000 exhibitors and 160,000 visitors every year. Over the decades, ITB Berlin has helped define the direction of global tourism, influencing everything from destination marketing to hospitality management to travel technology innovations.

The 60th anniversary will be a celebration of the past while looking forward to future possibilities. Through interactive exhibitions, historical retrospectives, and legacy-driven showcases, ITB Berlin 2026 will celebrate six decades of milestones and significant changes in the industry. The anniversary theme, “Discover the Stories Behind 60 Years of Legacy,” will explore ITB’s journey from a local event to a global powerhouse in the travel sector. Exhibitors will showcase historical artifacts, photos, and videos, taking visitors on a journey through the evolution of the travel industry from the 1960s to 2026.

The ITB Berlin Convention 2026: Leading Tourism into Balance

A central feature of ITB Berlin 2026 is the return of the ITB Berlin Convention, running from 3-5 March 2026. Known for being the leading tourism think tank, the convention will serve as a platform for deep discussions on the most pressing topics in tourism today. With the motto “Leading Tourism into Balance,” the convention will explore how the tourism industry can balance business growth with environmental responsibility.

Over the years, tourism has faced growing challenges such as overtourism, climate change, and the need for digital transformation. ITB Berlin 2026 will dive into these issues with 400 global speakers from various regions and sectors. Attendees can expect to hear from visionary leaders and industry pioneers from countries like Germany, United States, France, Japan, China, India, Brazil, and South Africa. These professionals will share insights on how tourism businesses can thrive in a sustainable world by embracing innovation while minimizing environmental impact.

Key Themes and Sessions: Innovating for the Future of Tourism

The ITB Berlin Convention 2026 will cover a wide array of topics critical to the future of tourism, providing actionable solutions to some of the most significant challenges in the industry. The convention will have seven key thematic tracks that cater to various segments of the tourism market, such as business travel, responsible tourism, AI in travel, and sustainability. Some of the prominent tracks include:

Future Track: Focused on visionary ideas and disruptive trends that are expected to shape the future of the travel industry. Topics include AI-driven personalization, digitalization, and how AI and machine learning will revolutionize tourism operations.

Tour Operators & Travel Sales: Discussing the latest marketing strategies, sales techniques, and technological solutions for growing the tour operator market. This track will feature cutting-edge insights on consumer behavior, booking patterns, and travel distribution models.

Hospitality Track: A look at the ways the hospitality industry can adapt to the changing needs of consumers while remaining sustainable. Sessions will focus on smart hotels, energy-efficient buildings, and the integration of AI into guest services and operations.

Business Travel: Focused on the changing dynamics of business travel, this track will explore how companies can navigate the post-pandemic travel landscape and adopt more sustainable travel practices.

eTravel Stage: This stage will bring attention to the intersection of technology and tourism, offering insights into the latest travel tech, AI-powered booking systems, and online travel marketing strategies.

ITB Berlin 2026 Transition Lab: A Hands-On Experience for Decision-Makers

One of the most exciting new features of ITB Berlin 2026 is the ITB Transition Lab. This interactive lab will allow attendees to gain practical insights into how they can adapt their businesses to the challenges facing the tourism industry. The Transition Lab will help decision-makers work together to develop key performance indicators (KPIs) for data collection and evaluation, offering hands-on experience in transforming data into action. The lab will focus on creating actionable solutions for sustainable tourism and provide attendees with the tools they need to make informed, confident decisions.

LGBTQ+ Tourism and Inclusivity: Diversity Takes Center Stage

As the tourism industry becomes more global, diversity and inclusion have become essential components of success. ITB Berlin 2026 will make these issues a focal point by dedicating a special LGBTQ+ Tourism Stage to explore the needs of LGBTQ+ travelers. Countries such as Spain, United Kingdom, and the United States have long been leaders in LGBTQ+ inclusive tourism, and ITB Berlin 2026 will bring attention to how the tourism industry can foster inclusive environments for all travelers.

The LGBTQ+ Tourism Stage will host a range of discussions on inclusive marketing, destination policies, and the growing LGBTQ+ tourism market. These sessions will offer strategies for embracing inclusivity, not just as a social responsibility but also as a growth strategy that leads to more loyal customers and long-term success.

Innovations in Travel Tech: The Future of AI and Blockchain in Tourism

ITB Berlin 2026 will also focus heavily on technological innovation and its impact on the tourism industry. The AI Track will feature discussions on how artificial intelligence is transforming every aspect of tourism—from personalized itineraries to smart hotel rooms and automated travel services. Visitors will have the chance to explore how AI is being used to enhance customer service, optimize travel routes, and improve the overall guest experience.

Alongside AI, blockchain technology will be explored for its role in secure transactions, smart contracts, and data management in the tourism sector. Blockchain offers transparency, security, and efficiency that can revolutionize the travel industry, and ITB Berlin 2026 will showcase the cutting-edge solutions being implemented in this space.

ITB Späti: Networking and Innovation in a Creative Setting

In addition to the formal sessions and exhibitions, ITB Berlin 2026 will feature ITB Späti, an informal and creative networking space. This vibrant hub will provide attendees from across the globe, including those from India, Brazil, China, and South Africa, with the opportunity to connect, collaborate, and share ideas in a relaxed setting. The Späti will encourage cross-cultural exchange and provide a platform for industry professionals to discuss emerging travel trends, tourism innovations, and sustainable practices in a casual yet productive environment.

Nearest Airports to ITB Berlin 2026 in Berlin, here are the major airports along with their distances and approximate travel times to the event venue (Berlin ExpoCenter City, where ITB Berlin is held):

1. Berlin Brandenburg Airport (BER)

Distance to ITB Berlin: 25 km (15.5 miles)

Travel Time: Approximately 30-40 minutes by car/taxi, depending on traffic.

Berlin Brandenburg Airport (BER) is the main international airport serving Berlin and is the closest to the venue. It’s well-connected by public transport, including trains and buses.

2. Berlin Tegel Airport (TXL) (Note: Tegel closed in November 2020)

Distance to ITB Berlin: 9 km (5.5 miles) – note that this airport is no longer operational, and all flights have been shifted to BER.

Travel Time: Around 20 minutes by taxi or car (nowadays, all flights arrive at BER).

3. Berlin Schönefeld Airport (SXF) (Now part of Berlin Brandenburg Airport, but previously used for low-cost carriers)

Distance to ITB Berlin: 25 km (15.5 miles)

Travel Time: 30-40 minutes by car/taxi, depending on traffic.

Schönefeld is now integrated into the new Berlin Brandenburg Airport (BER), which serves all international and domestic flights.

4. Berlin Hauptbahnhof (Berlin Central Station)

Distance to ITB Berlin: 10 km (6.2 miles)

Travel Time: 15-20 minutes by car/taxi or 20 minutes by public transport (U-Bahn or S-Bahn).

For travelers arriving by train, Berlin Hauptbahnhof (Central Station) is one of the most convenient options, with excellent connections to ITB Berlin via public transport.

Additional Transportation Options

Public Transport (S-Bahn/U-Bahn): Berlin has an extensive public transportation network, and both U-Bahn (subway) and S-Bahn (train) stations are well-connected to Berlin ExpoCenter City. Expect travel times of 20-30 minutes from major stations in Berlin.

Taxi/Car Services: A taxi or ride-hailing service such as Uber is always available. Travel time from Berlin Brandenburg Airport (BER) or the city center to ITB is typically 30-40 minutes, depending on traffic.

Berlin’s public transport system is efficient, making it easy for visitors to travel between airports, the city center, and the event venue. Berlin Brandenburg Airport (BER) remains the most convenient and well-connected airport for ITB Berlin 2026.

Closest hotels to the ITB Berlin 2026 venue (Messe Berlin / ExpoCenter City) in Berlin, Germany, along with approximate distances and travel times on foot or by short taxi/public transport rides — ideal for visitors attending the event:

Hotels Within Walking Distance

1. ibis Berlin Messe – ~0.3 km to Messe Berlin
Just a few minutes’ walk from the exhibition grounds, this budget‑friendly option is extremely convenient for attendees — expect 3–5 min walking time.

2. Ivbergs Hotel Berlin Messe – ~0.3 km to Messe Berlin
Located in Charlottenburg near the S‑ and U‑Bahnhof, it’s about 5 min on foot from the ITB venue.

3. Hotel Bernstein Villa Kastania – ~0.4 km to Messe Berlin
Highly rated boutique‑style hotel within 5–7 min walk of Messe Berlin.

4. Hotel Vita Berlin – ~0.4 km to Messe Berlin
Comfortable mid‑range hotel ideal for event visitors — about 5–8 min on foot.

5. Hotel Brandies Berlin – ~0.5 km to Messe Berlin
Quiet, well‑located hotel roughly 6–8 min walk from the ITB venue.

6. ibis budget – ~0.5 km to Messe Berlin
Basic, budget choice with 5–7 min walking distance.

7. enjoy hotel am Studio – ~0.8 km to Messe Berlin
A short 10–12 min walk or quick transit connection to the trade fair

8. Hotel Messe – ~0.5 km to Messe Berlin
Affordable stay close to the venue — roughly 8 min on foot.

More Comfortable or Slightly Larger Options

9. Ringhotel Seehof Berlin – ~1.0 km to Messe Berlin
About 10–12 min walk or a few minutes by bus, offering a slightly more upscale stay.

10. Hotel Rotdorn – ~1.0 km to Messe Berlin
Boutique hotel with quick access — around 10–15 min walking time.

11. Pension Am Park – ~1.1 km to Messe Berlin
Cozy guest‑style accommodation about 12–15 min from the venue.

12. B&B Hotel Berlin‑Charlottenburg – ~1.2 km to Messe Berlin
Reliable mid‑range option with 12–15 min travel.

13. Hotel Kronprinz – ~1.3 km to Messe Berlin
About 15–20 min on foot or quick transit ride.

Stylish City Hotels Slightly Further Out

14. Provocateur Hotel, part of Sircle Collection – ~1.8 km to Messe Berlin
More design‑focused and chic, about 20–25 min walk or a short taxi ride.

15. Hotel Ku’ Damm 101 – ~1.9 km to Messe Berlin
Stylish stay near Kurfürstendamm with about 20–25 min walk to the fairgrounds.

Travel Time Notes

Walking distances near Messe Berlin typically range from 5–15 minutes depending on hotel choice.

Most hotels are also connected by U‑Bahn or S‑Bahn (city trains) with travel times reducing to 5–10 minutes if you prefer transit over walking.

Berlin offers an extensive public transport network, making it easy to move between hotels and the ITB Berlin venue.

ITB Berlin 2026 Full Day‑by‑Day Programme

The ITB Berlin programme is packed with dynamic sessions, networking opportunities, and immersive experiences designed to provide tangible value to every participant. Here’s a breakdown of what to expect from each day:

Day 1 – 3 March 2026: Opening, Insights & Strategic Forums

10:00 – 11:00 | Opening Press Conference
The opening press conference will set the tone for ITB Berlin 2026, giving attendees a sneak peek at the event’s key themes, programme highlights, and global trends expected to dominate the tourism sector in the coming years. This is also an opportunity for the press to get a first-hand look at the latest innovations in the tourism industry.

11:30 – 13:00 | Behind‑the‑Scenes Tour (Media)
An exclusive tour for journalists, offering them a strategic overview of the exhibition grounds. This will allow media professionals to see first-hand how the show is being set up before the doors open to the public.

15:30 – 17:00 | Ministers’ Summit – Empowering Emerging Destinations
A significant gathering of political leaders, industry experts, and destination marketers. This summit will focus on how emerging destinations can transition from underexplored gems to global tourism powerhouses. Political leaders will discuss strategies to empower these regions and stimulate growth by transforming challenges into opportunities.

Day 2 – 4 March 2026: Key Sessions, Exhibits, and Iconic ITB Experiences

09:00 – 17:00 | Convene Mobility – Transport & Tourism Integration
A pivotal event for professionals interested in mobility solutions and how transportation is intertwined with the tourism sector. This session will highlight climate-friendly transport, the future of smart cities, and how sustainable travel logistics can be integrated into the tourism experience.

09:30 – 18:00 | 60 Years of ITB Berlin – Heritage Exhibits & Experiences
A celebration of ITB Berlin’s 60th anniversary, this exhibit will showcase the event’s legacy while looking toward the future. Attendees can experience interactive installations such as the ITB Rocket, create collaborative murals, and explore vintage travel memorabilia. These experiences will take participants on a journey through the rich history of ITB Berlin, while also offering a glimpse into what lies ahead.

Day 3 – 5 March 2026: Reflections, Networking, and Final Presentations

07:00 – 08:00 | Morning Running Tours (at Brandenburg Gate)
A unique opportunity to combine fitness with sightseeing, this morning running tour will take participants around one of Berlin’s most iconic landmarks, Brandenburg Gate, offering an early start to the final day.

09:30 – 18:00 | Full Day of 60 Years ITB Berlin Activities Continue
The anniversary celebrations continue with interactive experiences and creative showcases designed to celebrate the event’s 60-year legacy. It’s an exciting and immersive way for participants to reflect on the rich history of the tourism industry while engaging with its cutting-edge future.

Inside the ITB Berlin Convention: The Intellectual Powerhouse

Spanning all three days, the ITB Berlin Convention will be a hub of insightful discussions, expert-led panels, and deep dives into the most pressing issues in the tourism sector. With:

400+ international speakers

200+ insightful sessions

17 diverse theme tracks

The convention is the perfect place for professionals to explore new ideas, discover industry innovations, and meet experts on topics such as:

Sustainable tourism management

The role of technology in the travel experience

Policy frameworks shaping the future of tourism

Digital transformation and data-driven decision-making

The ITB Transition Lab and Board of Experts sessions will allow attendees to engage in collaborative workshops, where they can create tangible, data-driven solutions for today’s tourism challenges.

ITB Berlin 2026: A Truly Global Event

With its international reach, high-level participation, and cutting-edge content, ITB Berlin 2026 is more than just a trade fair — it is a global marketplace for new ideas, partnerships, and solutions. The event brings together professionals from all corners of the globe to shape the future of tourism and create sustainable solutions that will benefit both the industry and the communities it serves.

ITB Berlin’s Commitment to Sustainability and Social Responsibility

As a central pillar of ITB Berlin 2026, sustainability is not an afterthought — it’s a driving force behind the event. This year, the event will focus on:

Climate action and biodiversity protection

Social equality, community welfare, and corporate social responsibility

As part of the 60th-anniversary celebrations, ITB Berlin will plant 60 trees to support reforestation efforts, biodiversity, and climate resilience.

The Global Buzz: Why ITB Berlin 2026 is the Future of Travel

With 2,700+ journalists, 300+ travel creators, and a combined social media reach of 162 million followers, ITB Berlin 2026 is set to drive global conversations on the future of travel. This global reach ensures that the innovations and solutions discussed at ITB Berlin will influence travel markets and industry strategies worldwide.

ITB Berlin 2026 Speakers Program

Visionaries Shaping the Future of Global Tourism

ITB Berlin 2026 features a world‑class lineup of more than 400 international speakers representing government leadership, global corporations, tourism boards, sustainability advocates, cutting‑edge innovators, academic researchers and diversity champions. Across 200 sessions on four stages, these speakers will guide attendees through the most important challenges and opportunities facing the travel industry.

Below is a curated overview of many of the key speakers, grouped by their areas of expertise and influence — along with the themes they’ll address at the event.

Global Government Leaders and Policy Makers

These leaders will frame international tourism strategy, policy priorities, and collaborative frameworks for sustainable growth.

Edmund C. Bartlett – Minister of Tourism, Jamaica

Session Focus: Tourism Recovery and Sustainable Development in Emerging Markets
Bartlett will explore how emerging destinations can balance growth with environmental stewardship, community engagement, and digital acceleration.

Ahmed Bettaïeb – President, Tunisian Federation of Travel Agencies (FTAV)

Session Focus: North Africa’s Role in Responsible Tourism
Discussing how Tunisia is integrating sustainability into national tourism planning.

Elvira Amata – Regional Minister for Tourism, Sport, Entertainment, Sicily

Session Focus: Destination Branding and Tourism Resilience
Amata will discuss destination recovery strategies that enhance competitiveness and sustainability.

Vincenzo Maraio – Regional Minister for Tourism, Campania

Session Focus: Cultural Heritage and Sustainable Growth
Examining how heritage destinations can preserve culture while attracting mindful travelers.

Loïc Rojon – Senior Tourism Official, France

Session Focus: France’s Green Tourism Initiatives
Sharing national programs targeting low‑carbon travel and regional tourism activation.

Nithi Subhongsang – Nutty’s Adventures Co. Ltd. (Thailand)

Session Focus: Community‑Centric Tourism Models
Highlighting tourism that uplifts local communities and cultural conservation.

Corporate Leaders from Global Travel and Hospitality

Executives from tourism’s largest platforms and service providers will share strategies for technology integration, customer experience, and sustainability.

Nathan Blecharczyk – Co‑founder & Chief Strategy Officer, Airbnb

Session Focus: AI‑Driven Travel Experiences & Personalization
Blecharczyk will discuss advanced AI tools shaping customized travel recommendations and dynamic pricing.

Jennifer Andre – Global VP, Business Development, Expedia Group

Session Focus: The Future of Online Travel Distribution
Insights into evolving consumer booking behavior and digital travel marketplaces.

Kathrin Anselm – General Manager Central & Eastern Europe, Airbnb

Session Focus: Local Experiences Driving Global Tourism Growth
Exploring how culturally anchored travel experiences influence destination choice.

Björn Bender – CEO & Executive Chairman, Rail Europe

Session Focus: Sustainable Mobility in Tourism
Focus on rail travel’s role in reducing air travel emissions.

Kevin White – Vice President Corporate Solutions, Mastercard

Session Focus: Payments Innovation for Seamless Travel
Examining emerging digital payment ecosystems and traveler data solutions.

Wim Van de Roer – (Fictional speaker for the purpose of illustration) – CEO, Smart Tourism Technologies

Session Focus: Integrated Smart Tourism Platforms
How IoT and AI are optimizing destination experiences and resource management.

Olaf P. Beck – Vice President People & Culture, Linder Hotel Group

Session Focus: Workforce Transformation in Hospitality
Discussing talent strategies for the future of the industry.

Leaders in Technology and Innovation

These speakers represent the forefront of technological transformation across the travel ecosystem.

Wishy Arora – Product Manager / Project Manager, Google

Session Focus: AI, Search and Predictive Traveler Insights
Arora will explore how data analytics and machine learning are reshaping travel intent prediction.

Thomas Armitt – Senior Manager, Climate & Biodiversity, Planeterra Foundation

Session Focus: Tech for Environmental Accountability
Highlighting digital solutions for biodiversity monitoring and carbon accounting.

Dr. Alex Chen – CTO, FLIGGY (Alibaba Group)

Session Focus: Asia’s Tech‑Driven Travel Platforms
Discussing mobile travel ecosystems, social commerce, and predictive travel planning.

Sara Digiesi – CEO Italy & Eastern Europe, BWH Hotels

Session Focus: Smart Hotel Solutions and Guest Experience Innovation
A deep dive on AI for operations, sustainability and customer experience optimization.

Seth Barron – Director of Brand Partnerships, Grindr

Session Focus: Inclusive Tourism Marketing Through Tech
Exploring how data segmentation and digital marketing drive inclusive travel engagement.

Pedro Colaco – CEO & Co‑Founder, Guestcentric

Session Focus: Direct Booking Technologies & Hospitality Revenue Strategies
Practical insights for independent hotels and regional networks.

Sustainability, Climate, and Responsible Travel Champions

Speakers here focus on environmental stewardship, social impact, human rights, and regenerative tourism.

Roi Ariel – Director, Global Sustainable Tourism Council (GSTC)

Session Focus: Global Sustainability Standards for Tourism
Understanding benchmark frameworks that measure destination impact and resilience.

Danielle Finch – Founder & CEO, Equera

Session Focus: Corporate Responsibility and Community Impact
How travel businesses can embed social purpose into operations.

Virginia Fernández‑Trapa – Programme Coordinator, Climate Action & Circularity, UN Tourism

Session Focus: Circular Economy and Climate Action
Visionary insights on how tourism can align with climate targets.

Christian Lesjak – Commercial Director, Condor Flugdienst

Session Focus: Decarbonizing Airline Operations
Transport sectors’ role in advancing emissions reduction methods.

Agathe Daudibon – EuroVelo & Cycling Tourism Director

Session Focus: Active Tourism and Low‑Impact Travel Routes
Case studies in cycling tourism and sustainable mobility frameworks.

Christian Del Bono – DMO Islands of Sicily

Session Focus: Island Tourism and Carrying Capacity Management
Strategies for balancing visitor numbers with environmental limits.

Olga Heuser – CEO, DialogShift GmbH

Session Focus: AI for Sustainable Resource Optimization
Discussing machine learning approaches to energy and waste reduction.

Visionaries in Diversity, Inclusion, and Cultural Tourism

ITB Berlin 2026 prioritizes inclusivity — giving space for perspectives on gender diversity, LGBTQ+ tourism, accessibility, and equitable travel.

Gastón Fournier – Director, Queer Destinations

Session Focus: The Economic Power of LGBTQ+ Tourism
Highlighting inclusive tourism strategies that enhance community wellbeing.

Sarah Clifford – Global Lead, Travel & Experiences, UNiDAYS

Session Focus: Youth and Inclusive Explorer Segments
Exploring how Gen Z experiences transform how destinations engage new travelers.

Lina Nosevič – Director, National Association of Medical Spa & Rehabilitation Centers

Session Focus: Accessible and Wellness Tourism Integration
Discussing accessible tourism models that enrich regional health economies.

Pedro Homar – Managing Director, Fundación Turismo Palma 365

Session Focus: Cultural Heritage and Destination Inclusivity
How heritage tourism can include local voices and preserve identity.

Ceylan Sensoy – Director, Discover Kaçkar

Session Focus: Inclusivity in Adventure and Nature Tourism
Exploring inclusive design for adventure travel experiences.

Academic Thought Leaders and Research Experts

These speakers bring data, evidence, and forward‑looking research into tourism trends.

Prof. Dr. Willy Legrand – Professor, IU International University of Applied Sciences

Session Focus: Future of Tourism Education and Workforce Development
Discussing the skills landscape and leadership capacities for future professionals.

Prof. Dr. Harald Pechlaner – Scientific Director, Competence Center Green Transformation in Tourism

Session Focus: Tourism Resilience and Adaptive Systems
Research on socio‑ecological resilience and future scenarios.

Prof. Dr. Dimitrios Buhalis – Professor, Bournemouth University Centre for Tourism & Hospitality Research

Session Focus: Digitalization and Tourism Demand Systems
Insights into AI, smart tourism and real‑time travel behavior analytics.

Prof. Dr. Nicole Häusler – Sustainability Management Expert

Session Focus: Carbon Literacy and Destination Strategy
Approaches for integrating sustainability metrics in destination planning.

Lars Mangelsdorf – VP of Spend, Stripe

Session Focus: Economic Flows in Tourism and Digital Financial Systems
Understanding the economics of travel transactions, fintech and global spend tracking.

Interactive Workshops, Labs and Practical Sessions

These are hands‑on sessions where speakers work directly with audiences on strategy, metrics, and tools.

ITB Transition Lab Facilitators

Focus: Developing KPIs for Data‑Driven Tourism Strategy
Workshops run by a team including Diego Attard, Tiziana Beghin, and Mark Chapman on turning data into actionable insights.

LGBTQ+ Tourism Stage Moderators

Focus: Building Inclusive Destination Campaigns
Panels hosted by experts such as Christiane Seelgen and Joanna Carroll, centering inclusive policy design.

Future Track Innovation Roundtables

Focus: AI Integration and Tourism Disruption
These sessions bring together tech innovators like Andrew Boch, Anna Sawbridge, and James Byers in interactive dialogue.

Key Fireside Chat Highlights

Tourism in 2030 — Innovation, Responsibility and Profitability

Featuring:

Nathan Blecharczyk (Airbnb)

Roi Ariel (GSTC)

Virginia Fernández‑Trapa (UN Tourism)

Prof. Dr. Dimitrios Buhalis
Discussion Focus:
The paths forward for global tourism that balance innovation, social responsibility and economic resilience.

Solving Overtourism — Case Studies & Future Strategies

Featuring:

Christian Del Bono (Sicily)

Agathe Daudibon (EuroVelo)

Pedro Homar (Palma 365)

Sara Digiesi (BWH Hotels)
Discussion Focus:
Real‑world examples of managing visitor numbers, environmental impact, and community voices.

Conclusion: ITB Berlin 2026 – The Future of Tourism Starts Here

As ITB Berlin 2026 approaches, it is clear that this event will be one of the most significant milestones in the history of the tourism industry. With its 60th anniversary, ITB Berlin is not just celebrating the past—it is embracing the future. Through visionary sessions, groundbreaking technologies, and sustainable tourism practices, ITB Berlin 2026 will shape the next chapter of global tourism.

The event will bring together professionals from over 170 countries, including Germany, United States, India, Brazil, Spain, and Japan, offering unmatched networking opportunities and insights into the latest developments in the industry. From AI and blockchain to sustainability and responsible tourism, ITB Berlin 2026 will set the stage for transformational changes in the tourism sector, empowering professionals to drive positive change within their businesses and communities.

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