National Outdoor Enrichment Movement Begins With HAWKs Expansion From Los Angeles

National Outdoor Enrichment Movement Begins With HAWKs Expansion From Los Angeles

National Outdoor Enrichment Movement Begins With HAWKs Expansion From Los Angeles

Los Angeles has been the hub for cutting-edge businesses and lifestyle innovations. The city is now home to a new, one-of-a-kind brand that combines nature-based, outdoor enrichment programs with educational experiences, bringing children into the outdoors. Hiking Adventures With Kids (HAWKs) is one of the first companies of its kind, founded in late 2022 by Emma Flanders and Martha E. Flores. With the help of a recently acquired strategic investment from the Post Investment Group, HAWKs is rapidly scaling its outdoor programs, offering the first nature-integrated franchising opportunities to help children connect with the outdoors, reduce their screen time, and safely hike.

HAWKs gives children the opportunity to explore nature and physically participate in outdoor activities rather than being sedentary and disconnected from the outside world. After-school adventures, full-day camps, weekend exploration, and even low-waste outdoor birthday parties are all offered. Immersing children in programs that encourage self-confidence, curiosity, and exploration of the world is the focus of HAWK’s. HAWK’s is now set to provide its outdoor educational initiatives to the rest of the United States.

HAWK’s Aims to Help Kids Explore Outdoors

HAWK’s has the goal of helping kids spend time away from technology and the indoors, and more time having fun in the great outdoors. Co-founder and CEO Flanders stated that as a working mother, she couldn’t find any enrichment programs that would help kids learn to think for themselves, independently, and help them engage with the outdoors. This is how HAWK’s was born, to help kids to learn how to engage with their own outdoors and help them learn to explore their surroundings constructively and positively, instead of spending time indoors or in front of a screen.

HAWK’s programs allow children to spend time away from technology and spend time being active in a positive way. Outdoor adventure programs are for kids ages 5 to 14 years old and include hiking, building shelters, and learning about the outdoors and wildlife. Children learn a variety of skills, such as problem-solving, emotional regulation, teamwork, and how to be a caring and responsible member of the environment. This fun and educational program is 100% screen-free.

Post Investment Group’s Strategic Role in Expansion

This collaboration between HAWKS and Post Investment Group will elevate the brand’s ambition. Post Investment Group, a pivotal player in managing the expansion of franchise systems, has been instrumental in the growth of several nationwide franchises such as The NOW Massage and Sky Zone. Given their knowledge in franchise infrastructure, operational assistance, and long-term success in post expansion growth, HAWKs can keep its brand values and mission while Post’s services allow HAWKs to gain a national footprint.

HAWK’s mobile-branded operational model allows the company to bypass the expensive real estate construction or leases that so many franchising hurdles. With the flexibility of mobile branded operations, HAWKS can offer more regional market opportunities to franchisees, with a greater speed and a lower risk compared to traditional franchising. For a HAWKS franchisee, the initial investment is between $87,500 and $203,700, making the investment more attractive for franchisees stepping into the children’s enrichment business, as operational costs will be lower than in a traditional brick-and-mortar business.

Franchise Opportunities: Everyone Wins

The franchise model developed by HAWK’S is unique because it’s beneficial from both a franchisee and family point of view. For families, HAWK’S is a great alternative to screen time; it is engaging, affordable, and enriching. For parents, HAWK’S provides school pick-up and supervised after-school adventures, full-day camps during school holiday breaks, and weekend adventures. HAWK’S is less expensive than most babysitting services at approximately $20 per hour.

For franchisees, HAWK’S offers great support by providing training, field support, and ongoing support by region. The franchise model allows for business ownership without large, costly, and unnecessary retail lease space. The flexible, mobile business model for HAWK’S allows for easy management of business ownership and expansion in areas where there is a demand for less screen time, outdoor, and purposeful activities for children. HAWK’S is selective when choosing franchisees to ensure they share the same mission and goals for children as HAWK’S.

Making Memories with Kids and Their Parents

At HAWKs, we are not just about hiking and outdoor play. We want to create memories and build values that children can cherish and carry with them throughout their lives. Our brand builds programs to help develop life skills through adventure. Tracking pollinators, building shelters, or just watching the world, kids do each of these activities to encourage them to think, resolve, and collaborate.

For the impact HAWKs has had on parents, HAWKs has received endless support. Our families see the change in their kids, and tell us how the HAWKs program makes them leave their homes peaceful and active. Helping kids remove the gadgets and get back to active play in the outdoors, and instilling the ability to create and manage relationships, sets HAWKs apart from other kids’ programs.

The Future of HAWKs: A National Movement

While HAWKs is building a national footprint, the brand continues to focus on its mission. Flanders noted, “Growth should never come at the expense of authenticity.” She, along with her team, is focused on finding franchise partners who will be authentic brand stewards and will help transform children’s outdoor experiences. HAWKs will continue to focus its franchise growth in regions where families need alternatives to children’s screen time and where outdoor play is regarded as essential to children’s development.

The children’s enrichment market is now valued at over $200 billion, and HAWKs is entering a very lucrative economy. HAWKs is positioned to help the growing number of families who want to get their children outside and engaged in meaningful experiences. With the support of Post Investment Group, the brand is positioned to grow intentionally and responsibly as it fulfills the vision of ensuring that every child enrolled in HAWKs programs will have the opportunity to explore, grow, and connect with their world.

Conclusion: HAWKs Nature-Based Enrichment for Families All Over the Country

To conclude, with HAWKs growing their business, it also means a growing opportunity for families to keep their kids active outdoors instead of absorbed in digital screens. HAWKs also gives a great opportunity for families to operate their own enriching business for the families in their community while also teaching kids the importance of and incorporating outdoor activities into their lives. HAWKs also has school enrichment and outdoor curriculum that is endorsed by the Post Investment Group, and for that reason, we know we will become the number one outdoor enrichment franchise for children.

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