New Jersey Joins North Carolina, Florida, Alabama, Missouri, Virginia, and Others in Surging US Tourism with Record Increases in Tourist Arrivals from Brazil in 2025: Everything You Need to Know

New Jersey Joins North Carolina, Florida, Alabama, Missouri, Virginia, and Others in Surging US Tourism with Record Increases in Tourist Arrivals from Brazil in 2025: Everything You Need to Know

New Jersey Joins North Carolina, Florida, Alabama, Missouri, Virginia, and Others in Surging US Tourism with Record Increases in Tourist Arrivals from Brazil in 2025: Everything You Need to Know

In 2025, New Jersey has joined the ranks of states like North Carolina, Florida, Alabama, Missouri, Virginia, and others in experiencing a remarkable surge in tourism, with record increases in tourist arrivals from Brazil. The rise in Brazilian visitors highlights a growing interest in diverse U.S. destinations, each offering unique experiences that cater to various interests—from the bustling urban charm of New Jersey to the historical richness of Virginia and the vibrant culture of Tennessee. With New Jersey witnessing a notable increase in Brazilian tourist arrivals, it’s clear that American tourism is thriving, fueled by the appeal of iconic attractions, rich cultural experiences, and outdoor adventures. As more Brazilian travelers discover the beauty and allure of these U.S. states, it’s no surprise that the tourism sector is flourishing, reinforcing the importance of fostering strong international connections and travel opportunities. Whether it’s the theme parks of Florida, the beaches of Alabama, or the musical heritage of Tennessee, 2025 marks a pivotal year for U.S. tourism with Brazilian visitors leading the charge.

New Jersey: A Diverse Destination for Brazilian Tourists

New Jersey has proven itself to be an increasingly popular destination for Brazilian tourists, with a 3.3% rise in arrivals this year. The state welcomed 29,071 Brazilian visitors in the Selected Year, compared to 28,133 in the previous year. Although it accounts for 1.8% of the total U.S. share of Brazilian tourism, New Jersey’s appeal lies in its diverse attractions and proximity to major cities like New York.

Known for its bustling urban areas, scenic shorelines, and cultural attractions, New Jersey provides a rich array of experiences for Brazilian travelers. Visitors flock to Atlantic City for its iconic casinos, vibrant boardwalk, and nightlife, while Princeton University and the Thomas Edison National Historical Park offer insight into the state’s rich intellectual and industrial legacy. For those seeking natural beauty, New Jersey’s coastal towns and parks like the Delaware Water Gap and Liberty State Park provide the perfect escape.

New Jersey Travel Guide:

Best Time to Visit: Spring (April-May) and Fall (September-November)

Top Attractions: Atlantic City, Princeton University, Liberty State Park

Cuisine: Pork roll, bagels, saltwater taffy

Nature: Delaware Water Gap, Cape May

Events: Atlantic City International Film Festival, New Jersey Film Festival

Outdoor Activities: Beach lounging, hiking, boardwalk exploration

North Carolina: Nature, History, and Southern Hospitality

North Carolina is on the rise with Brazilian travelers, seeing an 11.6% increase in tourist arrivals this year, totaling 10,164 YTD compared to 9,109 in the previous year. With 0.6% of the national tourism share, it may not be the largest state for Brazilian tourists, but North Carolina offers an idyllic mix of mountain views, coastline, and rich history. Whether you’re hiking the Blue Ridge Parkway, visiting the Biltmore Estate, or sunbathing on the Outer Banks, the Tar Heel State has something to captivate every traveler.

Known for its scenic beauty, North Carolina is a perfect getaway for outdoor lovers. Its mountains, including the majestic Great Smoky Mountains, offer world-class hiking trails, while its coastal areas provide pristine beaches perfect for relaxing and exploring. History buffs will love the Wright Brothers National Memorial and the many Civil War sites. For Brazilian tourists seeking a balance of adventure, relaxation, and culture, North Carolina delivers the best of all worlds.

North Carolina Travel Guide:

Best Time to Visit: Spring (April-May) and Fall (September-November)

Top Attractions: Blue Ridge Parkway, Biltmore Estate, Wright Brothers Memorial

Cuisine: Barbecue, shrimp and grits, sweet potatoes

Beaches: Outer Banks, Cape Hatteras

Must-Visit Festivals: North Carolina Azalea Festival, MerleFest

Florida: The Sunshine State Shines Bright for Brazilian Tourists

When it comes to U.S. travel, Florida remains the undisputed favorite for Brazilian tourists. This year, the state welcomed 899,506 Brazilian visitors, marking a solid 3.2% increase from the previous year’s 871,648. Florida continues to dominate, holding a 57% share of all Brazilian arrivals to the U.S. Whether it’s the world-renowned beaches of Miami, the magical allure of Disney World, or the laid-back vibes of the Keys, Florida never fails to impress.

With its year-round warm weather, Florida offers a variety of experiences for every type of traveler. The state’s theme parks are legendary, drawing millions of visitors each year, while Miami’s rich cultural scene and vibrant nightlife attract those looking to indulge in cosmopolitan flair. For nature lovers, Florida’s Everglades and pristine coastlines provide perfect outdoor escapades. Whether you’re a first-time visitor or a seasoned traveler, Florida promises unforgettable memories for Brazilian tourists.

Florida Travel Guide:

Best Time to Visit: Winter (December–February) for pleasant weather

Top Attractions: Walt Disney World, Universal Studios, Miami Beach, Everglades

Cuisine: Cuban sandwiches, seafood, key lime pie

Outdoor Fun: Snorkeling, kayaking, fishing

Must-See Beaches: South Beach, Clearwater Beach, Key West

Alabama: A Hidden Gem Steeped in Southern Charm

Alabama is making a quiet splash with Brazilian tourists, experiencing a significant 29.0% increase in arrivals this year—reaching 2,774 YTD from 2,151 in 2025. Though its 0.2% share of U.S. tourism may be small, the state is quickly becoming an under-the-radar favorite for travelers looking to explore the deep South. Alabama offers a stunning mix of natural beauty, rich history, and Southern hospitality that Brazilian tourists are beginning to discover.

The Gulf Coast beaches of Alabama rival those of Florida, with crystal-clear waters and soft sand. Additionally, Alabama’s historic cities, like Birmingham, tell the tale of the American Civil Rights Movement, providing a unique cultural experience. Visitors can also take advantage of the state’s outdoor activities, from exploring the scenic trails in Cheaha State Park to visiting the USS Alabama Battleship Memorial Park. Alabama invites Brazilian travelers to experience a deeply enriching and surprisingly diverse American adventure.

Alabama Travel Guide:

Best Time to Visit: Spring (March-May) and Fall (September-November)

Top Attractions: Civil Rights District, Gulf Shores, USS Alabama

Cuisine: Barbecue, fried catfish, biscuits

Nature: Cheaha State Park, Gulf Coast beaches

Must-See Festivals: Alabama Shakespeare Festival, Talladega Superspeedway races

Missouri: From Jazz to Outdoor Wonders, A State of Surprises

Missouri is captivating Brazilian tourists with a vibrant 32.2% increase in YTD arrivals, totaling 4,282 compared to 3,240 last year. With only a 0.3% share of total U.S. tourism, Missouri may not dominate the numbers, but its cultural treasures and outdoor wonders are impossible to ignore. From iconic landmarks like the Gateway Arch in St. Louis to the wild beauty of the Ozarks, Missouri offers something unexpected and exciting at every turn.

Bringing together history, jazz, and stunning landscapes, Missouri offers diverse experiences. Kansas City’s jazz scene and Missouri’s famed barbecue are famous worldwide, while St. Louis beckons visitors with its mix of history and modern-day attractions. Outdoors enthusiasts can hike in the Ozarks, explore the Mark Twain National Forest, or enjoy water sports at Lake of the Ozarks. For Brazilian tourists, Missouri combines history, music, and nature in one unforgettable experience.

Missouri Travel Guide:

Best Time to Visit: Spring (April-June) and Fall (September-November)

Top Attractions: Gateway Arch, Lake of the Ozarks, Silver Dollar City

Cuisine: Barbecue, toasted ravioli, Missouri butter cake

Nature: Ozarks, Mark Twain National Forest

Events to Experience: St. Louis Mardi Gras, Kansas City FilmFest

Virginia: A Blend of History and Natural Beauty Beckons Brazilian Tourists

Virginia, a state rich in history and natural beauty, has seen a steady increase in Brazilian tourist arrivals this year. In the Selected Year, Virginia welcomed 7,107 Brazilian visitors, reflecting a 2.8% increase compared to the previous year’s 6,912. This uptick represents a small yet significant growth, with Virginia capturing 0.5% of the total U.S. share of Brazilian tourists.

The state is known for its colonial heritage, beautiful landscapes, and charming small towns. Cities like Richmond and Williamsburg draw visitors with their historical significance, especially those interested in the American Revolution. Outdoor enthusiasts will find much to explore in places like Shenandoah National Park and the Blue Ridge Mountains, offering scenic views and hiking trails. Whether you’re soaking in Virginia’s rich history or exploring its natural beauty, the state provides a diverse experience for Brazilian travelers.

Virginia Travel Guide:

Best Time to Visit: Spring (April-May) and Fall (September-November)

Top Attractions: Colonial Williamsburg, Monticello, Shenandoah National Park

Cuisine: Ham, oysters, peanut soup

Nature: Blue Ridge Mountains, Shenandoah Valley

Events: Virginia Arts Festival, Virginia Beach Neptune Festival

Outdoor Activities: Hiking, horseback riding, winery tours

Texas: Where Cowboy Spirit Meets Urban Energy

Bigger, bolder, and brimming with Texan pride—Texas is a state that attracts those seeking diversity and adventure. This year, Brazilian arrivals in Texas rose by an impressive 12.5%, totaling 52,583 visitors compared to 46,746 last year. While it represents just 3.3% of the total U.S. Brazilian tourism share, Texas’ unmistakable blend of history, culture, and outdoor beauty is drawing more international travelers every year.

From the iconic Alamo in San Antonio to the futuristic skyline of Dallas, Texas offers a rich tapestry of experiences. In Austin, the live music scene electrifies the atmosphere, while Houston offers world-class dining, shopping, and museum culture. For outdoor enthusiasts, the stunning Big Bend National Park and the wild landscapes of Hill Country beckon. Texas is perfect for Brazilian tourists looking to enjoy both urban excitement and natural beauty.

Texas Travel Guide:

Best Time to Visit: Spring (March-May) and Fall (September-November) to avoid extreme heat

Top Attractions: Alamo, Big Bend National Park, Space Center Houston

Cuisine: Barbecue, Tex-Mex, chili

Outdoor Activities: Hiking, horseback riding, ranch tours

Festivals to Attend: SXSW, Houston Rodeo, Texas State Fair

Tennessee: The Heartbeat of American Music and Adventure

Tennessee is a state that strikes a chord with Brazilian tourists. With a 6.0% increase in arrivals this year, bringing the total to 5,505 from 5,192 last year, Tennessee’s allure is undeniable. Representing 0.3% of U.S. tourist arrivals, the state has proven itself as a mecca for music lovers, adventurers, and anyone seeking an immersive cultural experience.

Nashville, known as Music City, is home to legendary venues like the Grand Ole Opry and Beale Street in Memphis where the blues come alive. Meanwhile, the Great Smoky Mountains provide hiking, wildlife, and breathtaking views that rival any national park. Tennessee’s unique combination of musical heritage, outdoor activities, and rich history has made it a must-visit for Brazilians craving an authentic American experience. Whether you’re dancing to country tunes in Nashville or exploring the serenity of the mountains, Tennessee offers endless fun.

Tennessee Travel Guide:

Best Time to Visit: Spring (March-May) and Fall (September-November)

Top Attractions: Great Smoky Mountains, Graceland, Dollywood

Cuisine: Hot chicken, barbecue, biscuits

Nature: Great Smoky Mountains, Lookout Mountain

Festivals to Experience: CMA Music Festival, Bonnaroo, Tennessee Whiskey Festival

Data Insights from trade.gov Drive Understanding of U.S. Tourism Growth

The data presented in this article is sourced from trade.gov, which provides comprehensive insights into the U.S. tourism industry. According to the official figures, Brazilian tourist arrivals have seen significant growth in various states, with New Jersey, North Carolina, Florida, Alabama, Missouri, Virginia, and others recording impressive increases in 2025. These statistics highlight the rising popularity of these destinations, reflecting the ongoing trends in international travel. By utilizing this reliable data from trade.gov, we gain a clear understanding of the factors driving this surge and the growing appeal of the U.S. as a prime travel destination for Brazilian tourists.

In 2025, New Jersey joins North Carolina, Florida, Alabama, Missouri, Virginia, and others in a surge of U.S. tourism, seeing record increases in Brazilian arrivals. This rise reflects the growing appeal of diverse U.S. destinations, attracting more international travelers.

Conclusion

New Jersey’s impressive tourism growth in 2025, alongside states like North Carolina, Florida, Alabama, Missouri, Virginia, and others, showcases a dynamic surge in Brazilian arrivals to the U.S. This record increase is a testament to the diverse and vibrant attractions these states offer, further solidifying their appeal to international visitors. The growing interest in U.S. tourism reflects the country’s global allure and highlights the continued strength of the travel industry in 2025. As more Brazilian travelers explore these destinations, U.S. tourism is set for even greater success.

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