NextTrip Joins Forces with Hilton Advisory Group for New Wellness Travel Push

NextTrip Joins Forces with Hilton Advisory Group for New Wellness Travel Push

NextTrip Joins Forces with Hilton Advisory Group for New Wellness Travel Push

NextTrip Inc. (NASDAQ: NTRP), has entered into an exciting partnership with J. Bradley Hilton’s Hilton Advisory Group to elevate its offerings in premium wellness and experiential travel. This collaboration, announced on March 6, 2026, aims to provide travelers with unique, curated experiences by seamlessly blending the worlds of media, technology, and travel booking.

With a focus on content-to-commerce initiatives, the partnership will introduce new wellness programming and experiential travel packages across NextTrip’s global media platforms such as JOURNY.tv. The goal is to inspire travelers while making it easier for them to book premium travel experiences, moving from inspiration to booking in a seamless journey.

J. Bradley Hilton: A Legacy in Hospitality and Luxury

At the helm of this collaboration is J. Bradley Hilton, an esteemed hospitality executive with deep roots in the Hilton family legacy. Hilton began his career with Hilton Hotels Corporation at the age of 17, where he contributed to significant growth within the company, particularly in expanding their business in hospitality operations and technology. Over his 14-year tenure, Hilton played a key role in the company’s rise, supporting corporate growth and driving high-value initiatives.

Today, Hilton leads The J. Bradley Experience, a platform redefining modern luxury by combining wellness, hospitality, longevity, and cutting-edge technologies. This global initiative is aimed at creating high-impact experiences that leave lasting memories for guests worldwide.

Strategic Collaborations to Drive Premium Wellness Offerings

As part of the strategic partnership with NextTrip, Hilton Advisory Group will provide advisory services and content development aimed at enhancing premium wellness and longevity-focused travel products. These products will be showcased through NextTrip’s media and booking platforms, creating a unique ecosystem where inspiration seamlessly transitions into bookings.

In addition to wellness programs, Hilton will help NextTrip launch destination-specific wellness packages and partner-aligned travel concepts, designed to drive measurable booking conversion via integrated platforms. The goal is to offer curated experiences that blend health, luxury, and technology for today’s experience-driven traveler.

A Vision for Scalable Growth and Experience-Centric Travel

The collaboration aims to leverage NextTrip’s proprietary platform model, which includes JOURNY.tv, a premium video-led platform that combines storytelling with a robust booking system. NextTrip envisions scaling its travel offerings by focusing on wellness-forward destinations and experiential hospitality.

“Brad brings an invaluable combination of legacy hospitality experience, modern luxury insight, and a forward-thinking approach to wellness and experiential travel,” said Bill Kerby, NextTrip’s CEO. “His partnership strengthens our ability to develop scalable travel products that resonate with today’s conscious, experience-driven travelers while creating long-term value for our stakeholders.”

J. Bradley Hilton expressed his enthusiasm for the partnership: “NextTrip’s integration of media, technology, and travel commerce is a compelling evolution in the industry. I am excited to support the development of premium, trust-centered experiences that convert engagement into bookings and scalable growth.”

Hilton Advisory Group: A New Era in Travel Advisory Services

Hilton Advisory Group, founded by J. Bradley Hilton, brings a unique blend of corporate advisory and digital execution to the travel sector. The firm partners with organizations looking to stay competitive and navigate the challenges of a rapidly evolving travel market. It focuses on refining messaging, strengthening market presence, and identifying new opportunities for expansion.

Through its partnership with NextTrip, Hilton Advisory Group will play a pivotal role in supporting strategic initiatives aimed at expanding into high-value travel segments. By aligning with premium wellness, luxury hospitality, and experiential travel, the collaboration strengthens NextTrip’s position as a leader in the evolving travel and media landscape.

A Global Media Platform Driving Travel Bookings

NextTrip is revolutionizing the way travelers discover and book experiences. The company operates several media and booking platforms, including Five Star Alliance, a global luxury hotel and resort booking platform, and JOURNY.tv, which connects travel discovery directly to booking and fulfillment. With NXT2.0, its proprietary booking engine, and TA Pipeline, a group travel booking platform, NextTrip offers a full-spectrum, seamless travel experience.

The integration of media and commerce within NextTrip’s ecosystem is designed to inspire consumers through premium video-led storytelling, providing them with meaningful travel content that drives bookings. By owning both the inspiration layer and the transaction layer, NextTrip ensures a frictionless experience from discovery to booking for travelers worldwide.

Looking Ahead: Wellness Travel and Sustainable Growth

As part of its strategic vision, NextTrip continues to prioritize wellness and experiential travel in a rapidly changing industry. With this partnership, the company aims to expand its offerings in these high-demand sectors, bringing together media, technology, and hospitality expertise to shape the future of travel.

For travelers seeking a blend of luxury, wellness, and authentic experiences, NextTrip is positioned to offer premium solutions that cater to today’s mindful, experience-driven market.

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