Shannon Airport unveils “The Best Place to Fly From” campaign showcasing expanded routes infrastructure improvements and passenger-focused services

Shannon Airport unveils “The Best Place to Fly From” campaign showcasing expanded routes infrastructure improvements and passenger-focused services

Shannon Airport unveils “The Best Place to Fly From” campaign showcasing expanded routes infrastructure improvements and passenger-focused services

Shannon Airport has launched a new nationwide campaign titled “The Best Place to Fly From”, designed to highlight the airport’s commitment to speed, efficiency, and passenger comfort. The campaign aims to present Shannon as Ireland’s leading departure point, where travel is straightforward, convenient, and stress-free for every type of passenger.

The centrepiece of the campaign is a 30-second semi-animated film that traces the passenger journey from arrival at the airport to boarding. The film combines animation with real operational settings to showcase the airport’s seamless processes, including accessible parking, efficient security screening, and smooth movement through the terminal. By focusing on these elements, the campaign demonstrates why Shannon Airport continues to be recognised as Ireland’s Favourite Airport and ranked as the top airport brand for three consecutive years according to RED C BRII 2025.

The campaign highlights what sets Shannon apart from other airports: a focus on practical convenience, clear wayfinding, and friendly service. Animated characters represent travellers navigating the terminal, providing a visual narrative that emphasises the ease and speed passengers experience. It underlines that, while Shannon continues to grow its route network and upgrade facilities, the core principle remains constant: making travel as seamless and enjoyable as possible.

Infrastructure upgrades at Shannon Airport reinforce the campaign’s message. The Park4Less car park has been expanded by 1,000 spaces, offering a wider selection of short-stay and long-stay options just a short walk from the terminal. This improvement ensures that passengers can park quickly and access the airport with minimal delay. Security processes have also been modernised, allowing passengers to leave liquids, gels, and electronic devices in their bags, reducing checkpoint wait times. These updates cater to families, business travellers, and leisure visitors, creating a smooth and efficient passage through security.

Accessibility remains a core focus at Shannon Airport. The airport provides age-friendly services, a dedicated Sensory Room, and participates in the Hidden Disabilities Sunflower Programme. These measures ensure that passengers with additional needs can travel comfortably and with confidence. By addressing accessibility alongside operational efficiency, Shannon Airport positions itself as a truly inclusive gateway.

Shannon Airport’s expanding flight network reflects its growing role as a major travel hub. In 2026, the airport will operate 40 routes, its largest schedule in 17 years. New services will connect Shannon with cities such as Frankfurt, Rome, Madrid, Poznań, and Warsaw, increasing connectivity across Europe. Flights to Boston will rise to ten weekly departures during peak summer, while Paris will see three weekly flights between May and October, up from two. The expanded network provides passengers with more travel options, convenience, and flexibility.

The creative campaign was developed in collaboration with leading agencies, blending animation with real-life airport operations to produce an engaging and informative film. Staff contributions helped capture authentic airport experiences, ensuring the campaign reflects the reality of daily operations. The campaign is being delivered nationwide through television, cinema, radio, digital platforms, and out-of-home advertising, maximising its reach and impact.

In addition to highlighting operational efficiency, the campaign encourages passenger engagement. A flight giveaway will be announced on the airport’s social media channels, providing travellers an opportunity to experience Shannon firsthand. This initiative reinforces brand loyalty and encourages direct interaction between the airport and its audience.

The campaign also demonstrates Shannon Airport’s commitment to operational excellence. From parking and check-in to security and boarding, every stage of the passenger journey is designed to reduce friction and maximise efficiency. Staff training, technological upgrades, and continuous service improvements all contribute to a smoother, faster, and more pleasant travel experience, ensuring that Shannon remains ahead of other regional airports.

Looking forward, Shannon Airport’s investments in infrastructure, technology, and passenger services will continue to support growth and improve the travel experience. The campaign underscores the airport’s dedication to providing a modern, efficient, and passenger-focused environment. By combining creative storytelling with tangible service enhancements, Shannon Airport communicates the convenience, speed, and comfort that passengers can expect with every journey.

The campaign also reinforces Shannon Airport’s inclusive approach. Accessibility and support measures, including age-friendly facilities and sensory resources, are integral to the airport’s operations. By integrating these elements with modern security protocols and infrastructure upgrades, the airport ensures that all travellers—regardless of age or ability—can move through the terminal with confidence and ease.

“The Best Place to Fly From” campaign is a strategic effort to communicate Shannon Airport’s unique advantages and operational strengths. By pairing creative animation with real passenger experiences, the campaign presents a compelling case for choosing Shannon as a departure point. It combines visual storytelling with practical information, highlighting why passengers consistently prefer Shannon for both domestic and international travel.

With an expanding route network, enhanced infrastructure, and a clear focus on operational efficiency and accessibility, Shannon Airport continues to strengthen its position as a leading airport in Ireland. The campaign captures this evolution while reinforcing the airport’s reputation for high-quality service and passenger satisfaction. By emphasising convenience, reliability, and a seamless travel experience, Shannon Airport demonstrates that it offers more than just a point of departure—it provides a superior journey from start to finish.

Through creative marketing, ongoing investments, and a strong focus on passenger experience, Shannon Airport is establishing itself as a benchmark for airport operations. By prioritising efficiency, inclusivity, and customer satisfaction, the airport ensures that every journey begins and ends with ease, convenience, and confidence. Shannon Airport continues to redefine the standard of modern air travel in Ireland, setting a new benchmark for regional airports worldwide.

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