United Kingdom Joins United States, Germany, South Korea, France and More in Hà Nội’s Impressive Thirty-Six Percent Year-on-Year Growth, Reaching One Million Three Hundred Thousand Visitors During Tết Holiday

United Kingdom Joins United States, Germany, South Korea, France and More in Hà Nội’s Impressive Thirty-Six Percent Year-on-Year Growth, Reaching One Million Three Hundred Thousand Visitors During Tết Holiday

United Kingdom Joins United States, Germany, South Korea, France and More in Hà Nội’s Impressive Thirty-Six Percent Year-on-Year Growth, Reaching One Million Three Hundred Thousand Visitors During Tết Holiday

Hà Nội has achieved a remarkable milestone during the Tết Holiday, with a 36% year-on-year growth in international visitors, surpassing one million three hundred thousand tourists. This impressive surge includes travelers from key global markets such as the United Kingdom, the United States, Germany, South Korea, and France. The capital city’s vibrant culture, historical landmarks, and festive Tết celebrations have attracted a growing number of international visitors, further establishing Hà Nội as a must-visit destination. The city’s enhanced tourism infrastructure, strategic marketing efforts, and successful partnerships with global travel agencies have played a crucial role in this remarkable growth.

Hà Nội is poised to see a significant surge in tourism during the nine-day Lunar New Year (Tết) holiday, which ran from February 14–22, 2026. An estimated 1.34 million visitors are expected, marking a 36.3% increase compared to the previous year, according to the city’s Department of Tourism. This strong performance underscores Hà Nội’s continued appeal as a key destination, with substantial growth in both domestic and international tourism.

The department reported that out of the 1.34 million visitors, 217,000 were international tourists, while the remaining 1.13 million were domestic travellers. The influx of international visitors grew by 55%, while domestic tourism increased by 33.2%, reflecting Hà Nội’s growing popularity across different markets. The tourism revenue for the period reached VNĐ4.87 trillion (over US$187.5 million), reflecting a robust 40.2% year-on-year increase.

This growth highlights the capital’s strong positioning as a top destination at the start of the year, driven by an expanding international visitor base. Hà Nội’s tourism industry has become more diverse, attracting travellers from key markets such as China, South Korea, India, France, the UK, the US, Germany, and the Philippines. The expansion of these international source markets is a promising sign for the future of Hà Nội’s tourism sector.

A key driver of this success was the performance of Hà Nội’s accommodation sector. The average occupancy rate for hotels and serviced apartments during the Tết period reached 66.8%, an increase of 1.2 percentage points compared to the same period in 2025. The demand for 4–5-star hotels was even more pronounced, with these properties recording an occupancy rate of over 72%. Many accommodation providers reported a high volume of early bookings, with guests opting for longer stays throughout the Tết holiday.

One of the standout features of Hà Nội’s tourism offering in 2026 was a renewed focus on cultural tourism. Heritage sites and cultural spaces across the city hosted events that immersed visitors in the traditional Tết experience. Folk art performances, exhibitions of craft villages, and insights into intangible cultural heritage enriched the visitor experience, providing a more interactive and engaging way to experience the city’s culture.

In addition to traditional offerings, Hà Nội embraced innovation by integrating modern technology into its tourism products. For instance, the “Ký Ức Cột Cờ” (Flag Pole Memories) tour at the Thăng Long Imperial Citadel introduced 3D mapping performances, adding a new layer of engagement to the historical site. Another notable initiative was the introduction of a “digital historical site and festival space” model at a major local festival. These technological innovations were complemented by the rollout of e-ticketing, QR code access, and AI-powered cameras at popular cultural venues such as the Hương Pagoda Festival, ensuring smoother visitor experiences and greater accessibility.

The rise of night-time tourism also contributed to Hà Nội’s successful Tết season. New products such as night cycling tours and cultural experience tours attracted visitors who were eager to explore the city after dark. These offerings not only helped extend visitors’ stays but also boosted spending as tourists took part in late-night activities that showcased the vibrant atmosphere of Hà Nội during Tết.

Several key attractions in Hà Nội recorded impressive visitor numbers during the holiday period. The Văn Miếu–Quốc Tử Giám (Temple of Literature) saw nearly 120,000 visitors, while the Hương Pagoda drew more than 76,600. Other notable sites included the Thăng Long Imperial Citadel, which attracted over 49,000 visitors, and the Cổ Loa Citadel, with more than 38,800 guests. These high numbers demonstrate the strong draw of Hà Nội’s cultural heritage during the holiday period.

The city’s initiative to offer free admission at 17 heritage sites further facilitated greater access to cultural experiences. By removing the financial barrier, Hà Nội made it easier for both residents and tourists to explore and engage with the city’s rich cultural spaces, contributing to the overall success of the Tết holiday tourism campaign.

The achievements of the Tết holiday season were made possible by early, coordinated management from the city’s tourism authorities. The municipal Department of Tourism took proactive steps by issuing guidelines to improve service quality at key tourist sites, particularly at special national relics. Additionally, the management and organisation of festivals were enhanced to align with tourism development goals. A concerted effort to promote Hà Nội’s tourism offerings was carried out in the lead-up to the Tết holiday, ensuring the city’s appeal reached a wide audience.

Accommodation providers, shopping centres, and food and beverage establishments were also well-prepared for the surge in tourism. They upgraded their infrastructure, decorated their spaces with Tết-themed decorations, and offered a range of cultural experiences, such as rural-style markets, food fairs, and traditional art performances. Many hotels offered special promotional packages, including complimentary room upgrades and access to cultural experiences, to encourage longer stays and attract more visitors.

Hà Nội has seen a remarkable 36% year-on-year increase in visitors during the Tết Holiday, reaching 1.3 million, with notable contributions from markets like the United Kingdom, United States, Germany, South Korea, and France, driven by the city’s cultural allure and festive celebrations.

The results of the 2026 Tết holiday season set a strong foundation for Hà Nội’s tourism sector to maintain its upward trajectory throughout the rest of the year. The city’s success is also a testament to its ongoing commitment to sustainable tourism development. With its focus on both cultural preservation and modernisation, Hà Nội is poised to enhance its global presence as a top-tier tourism destination. Moving forward, the city’s tourism authorities will continue to capitalise on the momentum generated during Tết, ensuring Hà Nội remains an attractive destination for both international and domestic travellers.

The post United Kingdom Joins United States, Germany, South Korea, France and More in Hà Nội’s Impressive Thirty-Six Percent Year-on-Year Growth, Reaching One Million Three Hundred Thousand Visitors During Tết Holiday appeared first on Travel And Tour World.