GO7 Revolutionizes Airline Connectivity with Orchestrated Virtual Interlining in Europe and Beyond for Seamless Global Travel Expansion: Everything You Need to Know

GO7 Revolutionizes Airline Connectivity with Orchestrated Virtual Interlining in Europe and Beyond for Seamless Global Travel Expansion: Everything You Need to Know

GO7 Revolutionizes Airline Connectivity with Orchestrated Virtual Interlining in Europe and Beyond for Seamless Global Travel Expansion: Everything You Need to Know

The costs and complexities that come with interlining agreements have historically been an issue for the aviation industry. However, innovations introduced by GO7 will change how airlines control their operations, improve customer service, and expand their global reach. The Orchestrated Virtual Interlining (Orchestrated VI) has been introduced to help airlines avoid interlining agreements by offering connected journeys with baggage transfers, service disruptions, and customer management.

Improved Connectivity and Control for Airlines

GO7’s Orchestrated VI has become most efficient for airlines aiming to improve their network connectivity. The offer has become most appealing due to the loss of traditional interlining and the increased control over partnerships, routes, and ancillary services. This has provided the greatest ability for airlines to define the complete journey (including the customer service component) with flexibility to improve the customer experience. Through the years, interlining platforms have mostly been dominated by the competition where restrictions would be placed on airlines’ partner selections, and the ability to offer ancillary services. Orchestrated Virtual Interlining (VI) allows airlines to use their own implementation of routing rules, interline partnerships, and control their distribution. This also allows them to be the Merchant of Record, meaning they can create packages and, unlike the partnerships, do not require customers to purchase each leg of their journey individually.

Seamless Baggage Transfer and Automatic Disruption Protection

At the core of Orchestrated VI is the unique GO7 ThruBag technology, which enables automated baggage transfers between different airlines utilizing the same existing airport processes. This patented technology is IATA compliant and allows passengers to check in their bag(s) to their final destination (even when involving multiple airlines). This process keeps passengers airside and is a solution that helps avoid customs and bag recheck hassle during layovers.

Also available with Orchestrated VI is ConnectProtect, a service that guarantees disruption protection. Without having to rely on traditional airline compensation claims, passengers have the flexibility to select a coverage amount that will protect them in the event of travel disruption, whether delays or cancellations.

Flexible Settlement Options for Airlines

The Orchestrated VI solution approaches one of the most complicated areas of virtual interlining – settlement – and offers a number of options. GO7 provides airlines with various settlement options, including IATA Clearing House, Split Payment, and others which facilitate real-time ticket sale revenue recognition, and offers the traditional net settlement. Such options are crucial for airlines to optimize cash flow to gain the maximum profit from every flight.

The amount of choice offered by Orchestrated VI allows for airlines to arrange their setup according to their preferences. Airlines can turn certain configurations on and off to best suit specific markets, whether by routes, airports, or otherwise, thereby expanding their networks while minimizing connection risks. This setup enhances airlines’ networks, including areas outside the scope of the traditional Global Distribution Systems (GDS). The Orchestrated VI system allows airlines to grow freely and directly without being bound to traditional systems.

Increasing Direct Bookings & Operational Goals

Orchestrated VI provides operational benefits for airlines that are focusing on improving load factors and direct bookings. Operational costs associated with interlining are eliminated so airlines are able to invest operational resources in more strategic areas like marketing, customer service, and network expansion. Better data capture from the solution gives airlines a more comprehensive understanding of what customers want, allowing for improved personalization and marketing.

Airlines using Orchestrated VI can expand their business with modern solutions instead of using interline agreements. Whether it is short-haul regional flights or long-haul international flights, airlines with Orchestrated VI can deliver better pricing and better customer service to stay competitive in the global travel industry.

Airlines and Passengers Worldwide: A New Dawn

With the ability to enable commercial partnerships between airlines for the seamless sale and integration of customer itineraries for the first time, GO7 has transformed the way airlines will partner with each other in the years to come. Orchestrated Virtual Interlining (OVI) allows airlines to cross-sell other airlines with far fewer limitations than traditional interlining or third-party marketplace reasons. GO7’s OVI solution will allow airlines to sell journeys to customers at any point in the world and provide a positive customer experience during travel. In a flexible and cost-efficient manner, OVI has the potential to transform the way airlines will connect with each other, and the way in which customers will experience travel.

The GO7 OVI system will not only help airlines in their recovery from the pandemic, but will also help them adjust to the new airline distribution systems in the present and far-reaching future. Airline cross-selling will also increase operational efficiency, enhance customer experience, and increase airline direct sell revenue. Today, the OVI system it is evident that GO7 has provided airlines with a clear pathway to the future of airline distribution and connectivity.

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