27
Feb
Victoria’s Heartland: Place of Plenty Is Unveiled as Central Victoria’s Bold New Tourism Brand Uniting Four Shires for Regional Visitor Growth
Victoria’s Heartland: Place of Plenty Is Unveiled as Central Victoria’s Bold New Tourism Brand Uniting Four Shires for Regional Visitor Growth Tourism across Central Victoria is being presented with a fresh face as Destination Central Victoria rolls out its new regional brand, Victoria’s Heartland: Place of Plenty. This shift is being positioned as more than a logo or slogan; it is being framed as an invitation to view Central Victoria as a cohesive, high‑value destination in its own right, rather than as a series of disconnected shires and townships. Under this new...